The success of Caplin Point is primarily attributed to its unique business model. Starting of as an SME, Caplin Point decided at an early stage that the conventional style of exports would mean diminishing margins and reduced opportunities for expansion, and had taken the unique step of setting up sale points at strategic locations in Central/South America and various parts of Africa. This way, Caplin Point is not only the manufacturer and exporter, but also the importer and distributor of its products by its collaborators. One of the main reasons for the success can be attributed to the wide range of products offered. Caplin Point has over 1200 products registered in various countries and further registrations are on the way.

We also envisage creating a retail chain and reach the end users with an innovative product basket that would include Caplin Point’s own products and other consumables by direct marketing. With this, the whole spectrum of business involving the Manufacturing, export, import, distribution and retain sales will be covered.